Glossary
…
Gloassary
- YO CODE: quick response comm technology designed with scan or click feature
- IHL: YO code image hyperlink
- TEXT-N-THE-ROUND: static text encircling the YO code design
- TEXT-N-MOTION: text in motion around the YO code design
- UPPER TEXT: text at the top of each YO code
- LOWER TEXT: text at the bottom of each YO code
- LEFT TEXT: text at the left of each YO code (“scan or click” text mandatory)
- RIGHT TEXT: text at the right of each YO code (“scan or click” text mandatory)
- QUICK CLICK: refers to the YO code image hyperlink
- MEZZO: center of the YO code
- MEZZO PHOTO: photo in the extreme middle of the YO code
- MEZZO gif: gif in center of the YO code
- ROUNDED SQUARE: YO code with soft (round) corners
- YOC: abbreviation for YO code
- VID: video
- BG: background
- VID BG: YO code superimposed on a video background
- MONTAGE BG: YO code superimposed on a custom background
- DISC BORDER: border line(s) around the YO code
- FOLIO PAGE: landing page
- BG AUDIO: YO code background featuring audio (music or commentary)
- BG VIDEO: YO code background featuring video/audio (music or commentary)
- FOLIO BG: landing page background
- FOLIO VID: landing page with video background
- CARICATURE: YO code featuring cartoon-like image
- DRAWING: real-life sketch
- REAL-LIFE RENDITION: computer generated rendition of real-life photo
- FULL DISC LOGO: YO code that is a rendition of a company’s logo within the design
- MEZZO LOGO: YO code that features a smaller logo within the center of the design
- FIL: Functional Interactive Logo (company logo for advertising, branding, and marketing)
- SURREALIO: real-life photo
